![]() Usually they’re the ones coming up with messages for the filmmakers and actors to relay on their PR trail, but in the case of LAIKA and Shapiro, you get the message straight from the horse’s mouth. ![]() I’ve always imagined brand managers to be like the wizard behind the curtains – or perhaps in this scenario puppet master would be a more apt analogy. Mark Shapiro with actual puppets used in The Boxtrolls On the same day the trailer for Kubo was released, I had the opportunity to sit down with LAIKA’s Brand Ambassador, Mark Shapiro, who was in Toronto to introduce a screening of The Boxtrolls at TIFF as part of their Magic Motion stop-motion animation retrospective. Last week LAIKA celebrated their 10th anniversary by releasing the trailer for Kubo and the Two Strings, the fourth in a six picture deal the studio has with Focus Features. If there’s a LAIKA movie you haven’t seen yet, you should fix that. They have yet to make a film that wasn’t well reviewed or nominated for Best Animated Feature. ![]() Since Coraline, they’ve produced a feature film approximately every two years, with ParaNorman in 2012 and The Boxtrolls in 2014. Coraline was a critical hit and a modest box office success while also earning the studio its first Academy Award nomination. In 2009 they released a film based on a Neil Gaiman book about a young girl who discovers a door to a secret world that mirrors her own. LAIKA grew out of what was originally Will Vinton Studios, starting with animating for commercials and music videos, the goal was always features films. ![]() Hillsboro is also home to LAIKA, not technically a tech company, but a movie studio that fuses old movie magic with new technology to create some of the most engrossing and immersive animated films being made today. In the west end of Portland, Oregon lies the city of Hillsboro, home to the many tech companies that gave it its nickname “Silicon Forrest”. ![]()
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